The social networking and media giant Facebook acquired the popular freeware photo sharing application Instagram, along with all of its employees, for approximately $1 billion in a cash and stock trade.
Originally only supported on the iPhone and other Apple products, recent expansion into the Android market assured the success and purchase of the company by Facebook. This move will integrate the effective and intuitive application into the photo sharing capabilities of Facebook.
Instagram has the largest user base of any Facebook purchase and is hoping the new acquisition will provide incentive for new user to join and existing users to stay. Intelligent and efficient assimilation, rather than a desperate mixture of applications, will provide the best service to the users by using the experience of Instragram and their successful photo sharing technology.
Advancements in Facebook’s photo program are a welcome change for the users who have dealt with the sporadic and complicated changed made in their system. Better photo sharing ability, applications, and albums may be in the cards for Facebook and its users. One of Facebook’s main draws is the ability to share pictures with friends and family, and this advancement will supply users with the evolution that they desire while working within Facebook.
In the spirit of the internet and what it stands for, Facebook plans on allowing photos to be published on other social networking sites and having Instagram continue to be a freeware application. This freedom will allow Instagram users to continue the free sharing and following of other users who are not only Facebook friends.
Facebook plans on using the experience of Instagram to not only enhance their photo sharing program, but also intend to expand other applications as well. Integration of ideas will expand all points of interest on Facebook and will grant users greater flexibility and ability in times to come. Both CEO’s have voiced their pleasure and are looking forward to their continued and successful relationship.